Branding is integral to any successful business and helps shape people’s perceptions of your brand. Most people understand the value of advertising and special promotions to promote a business and its brand. Unfortunately, many business owners overlook how storefront signs can reinforce their brand. Here’s how brand consistency is important for your storefront signage.

Encourage Revenue Growth

Consistent branding helps drive business growth and increased revenues. According to Oberlo, a dropshipping company owned by Shopify, two-thirds of business owners say consistent branding accounts for about 10% of annual revenue growth. That consistency should extend to your signage, so people can connect the sign to your brand and store. The signage should affirm your brand messaging and help shape your business’ brand image to those who are familiar with your store and those who are new to it.

Help Customers Find Your Business

The biggest benefit of storefront signs is their ability to make your business easier for your customers to find. If your branding includes any particular colors, slogans, or images, you should do your best to include them on the signage. Using familiar images, slogans, and colors helps make your store easier to find while supporting your branding efforts. You should do your best to keep the signs in good shape and repair or replace them as needed to get the best results.

Alert People to Special Promotions

Most businesses hold special promotions that are designed to increase their sales. Using consistent branding in your storefront signage can help your business promote big sales, special events, or maybe a beneficial service. Whatever you might be marketing, branding consistency with your signage can help you connect with more people while effectively informing them of what you are offering during special promotions and events.

Create Uniformity for One or More Locations

Many businesses have more than one location. If yours is one of them, using consistent branding in your signage will help show which locations are part of your business. People who like your brand will be more willing to enter an unfamiliar location because your signage tells them it's yours, and they know what to expect from your brand. Those who are unfamiliar with your brand have more opportunities to encounter it when you use consistent branding in your signage.

As you can see, storefront signs can largely positively impact your business. If you need high-quality storefront signs for your business, you can call or visit Bowman Signs LLC to learn about our custom signage services. We cannot wait to assist you.